A video view on the platform is registered when a user watches a video for at least three seconds. This threshold applies regardless of whether the video is watched intentionally or passively while scrolling through the news feed. Sound does not factor into the initial view count; a silent viewing still qualifies if the duration requirement is met.
This metric offers content creators and advertisers a basic indication of engagement with their video content. It allows assessment, at a high level, of the reach and initial interest generated by a particular video. This information can inform content strategy and campaign optimization. This method of counting views has evolved over time to offer a more standardized and readily comparable metric across different video types and user behaviors.