Reels on the Facebook platform, once posted, do not have an expiration date. These short-form video content pieces remain available indefinitely unless the user intentionally removes them. This contrasts with ephemeral content formats that disappear after a set duration. For example, a user might upload a reel showcasing a cooking demonstration; that reel will remain accessible on their profile and within the Facebook ecosystem until it is manually deleted.
The enduring presence of reels provides several advantages. It allows for continuous engagement and discovery by new viewers over time. Creators can build a lasting library of content, enhancing brand visibility and fostering a consistent online presence. Unlike stories that vanish, reels contribute to a persistent body of work, offering a long-term return on the investment of time and effort in their creation. The shift towards permanent content reflects a broader trend in social media, prioritizing sustained audience interaction and archival value.