A Facebook page’s unique web address, also known as its vanity URL or username, allows for direct access to the page. This address typically follows the format of facebook.com/[page name or username]. Securing a concise and memorable web address simplifies sharing the page with others, both online and offline. For instance, instead of a lengthy numeric identifier, a business might aim for facebook.com/ExampleBusiness.
Possessing a customized web address enhances brand recognition and marketing efforts. It facilitates easy recall and distribution of the page’s location, streamlining the process of directing individuals to the Facebook presence. Historically, Facebook assigned lengthy numeric IDs to pages. The introduction of custom usernames offered a more user-friendly and brand-aligned solution.