When viewing a Facebook story, the word “Others” indicates viewers beyond the primary friends list or designated audience segment. This encompasses individuals who may have viewed the story through shared posts, group memberships, or public visibility settings. For instance, if a user shares a story within a public group, individuals within that group, who are not direct connections, would contribute to the “Others” count.
Understanding the reach of content beyond the immediate friend network offers valuable insights into the story’s visibility and potential impact. This metric can inform content strategy, allowing users to gauge the effectiveness of different sharing methods and privacy settings. Historically, this type of aggregated viewership data provides a measure of virality and content propagation across the platform.