The phrase describes a type of application typically found on a specific social media platform. These applications generally simulate the experience of owning and operating a retail business. Users often manage inventory, design the store layout, interact with virtual customers, and compete with other players in a simulated marketplace. As an example, imagine a user managing a virtual boutique, stocking it with various apparel items and decorating the storefront to attract the most customers.
Such applications can be valuable tools for understanding basic business principles. They offer a risk-free environment to experiment with pricing strategies, marketing techniques, and customer service approaches. Furthermore, these games often foster a sense of community as players collaborate and compete with one another. Historically, similar simulation games have existed on various platforms, adapting to the evolving landscape of social media and technology.