Accessing Facebook Marketplace typically requires a registered Facebook profile. The platform is integrated within the social network, leveraging user accounts for identity verification, communication, and transaction management. This integration is foundational to how the Marketplace operates.
The existing architecture of Facebook Marketplace prioritizes user authentication through Facebook accounts. This system facilitates trust and accountability between buyers and sellers, leveraging the social network’s existing verification processes. Historically, this has limited access for individuals without a Facebook presence, aiming to reduce fraudulent activities and enhance user safety.