The practice involves outsourcing the creation and management of advertising campaigns on the Facebook platform to a third-party agency or specialist. This encompasses various tasks, including audience research, ad copy and creative design, campaign setup and optimization, and performance tracking. For example, a business owner might engage a digital marketing firm to develop and execute Facebook advertisements aimed at increasing brand awareness or driving sales, rather than handling the complexities internally.
This approach offers several advantages, particularly for businesses lacking in-house marketing expertise or the time to dedicate to intensive campaign management. By leveraging the experience of seasoned professionals, organizations can potentially achieve higher returns on their advertising investment, reach a wider and more targeted audience, and free up internal resources to focus on core business functions. Its prevalence has grown alongside the increasing sophistication of digital advertising platforms and the demand for measurable marketing outcomes.
