The process involves integrating a web address into the designated area of a Facebook presence, enhancing the page’s informational profile. For example, inputting a company’s URL into the “Website” field allows users to directly access the organization’s online platform from its Facebook page.
Providing a direct link to an external site improves user experience by offering immediate access to additional information, resources, or services. This can increase website traffic, improve brand visibility, and facilitate customer engagement beyond the Facebook platform. Historically, this capability reflects the evolving integration of social media and web-based marketing strategies.