The phrase refers to aftermarket straps or bracelets designed for use with Apple’s smartwatch. These accessories provide users with options beyond the manufacturer’s offerings, allowing for customization of the device’s appearance and functionality. For example, individuals might seek a stainless steel link bracelet for a formal occasion or a rugged silicone band for athletic activities.
The availability of these accessories significantly expands the user’s ability to personalize their smartwatch. This market fulfills the need for a diverse range of materials, styles, and price points not always offered directly by the primary device manufacturer. Historically, third-party accessory markets have played a crucial role in extending the life cycle and appeal of consumer electronics, offering alternatives to address specific needs or aesthetic preferences.