On Facebook, the act of integrating external content, such as videos, posts from other platforms, or even interactive applications, directly into a Facebook post or page is a key functionality. This process allows users to share content from a variety of sources without requiring viewers to leave the Facebook environment. For instance, a news organization might integrate a video from their website directly into their Facebook feed, enabling users to watch the video without being redirected to the news organization’s site.
This capability offers several advantages. It enriches the user experience by providing diverse content within a familiar setting. It also enhances engagement, as integrated content often encourages more interactions (likes, comments, shares) than simple links. Historically, this feature evolved as social media platforms sought to become central hubs for online interaction, reducing the friction associated with navigating between different websites and applications.