The action of fixing a specific item to the top of a profile or page’s timeline on the Facebook platform is limited to a single entry at any given time. This feature ensures that a key announcement, update, or piece of content remains consistently visible above newer posts.
The prominence afforded by this positioning is strategically valuable for highlighting time-sensitive information, promoting essential resources, or emphasizing core messaging. Prior to the evolution of this feature, users relied solely on the chronological order of posts to convey information, making important updates easily lost among more recent activity.